Blog

Introduction The pet industry is booming, with the U.S. pet treats market projected to exceed $7.2 billion in 2025 packnpride. As pet owners increasingly seek high-quality, natural products for their furry companions, private labeling dog treats presents a lucrative opportunity for entrepreneurs and businesses. This guide will walk you through the process of creating and selling your own line of dog treats, from understanding market trends to partnering with reputable manufacturers.​ How Big is the Dog Treat Market? The U.S. pet treats market is experiencing steady growth, driven by factors such as increased pet ownership and a focus on pet health and wellness. In 2025, the market is expected to reach over $7.2 billion, reflecting a compound annual growth rate (CAGR) of around 5–6% packnpride. This growth indicates a strong demand for innovative and high-quality pet treat products.​ What’s Popular in Dog Treats Today? Current trends in dog treats include:​ Overarching Trends in Pet Products: Humanization, Premiumization & Sustainability Three major trends are shaping the pet product industry:​ Steps to Consider in Creating and Selling Your Own Line of Dog Treats 1. Understand the Cost Before launching your product, assess the costs involved, including manufacturing, packaging, marketing, and distribution. Understanding your budget will help in making informed decisions throughout the process.​ 2. Choose the Pet Products/Treats Select the type of treats you want to offer, such as biscuits, jerky, or chews. Consider factors like ingredient quality, shelf life, and target audience preferences.​ 3. Define the Target Audience Identify your ideal customer. Are you targeting health-conscious pet owners, budget shoppers, or luxury buyers? Understanding your audience will guide product development and marketing strategies.​ 4. Consider Why You Are Different Than the Competitors Determine your unique selling proposition (USP). What sets your brand apart? It could be ingredient quality, sustainability, or innovative flavors.​ 5. Design Your Brand Develop a compelling brand identity, including logo, packaging design, and

Meta Description:Explore how to succeed in Canada’s private label dog treats market with insights on sourcing, customization, and B2B trends. Tailored for wholesalers and pet retailers. Introduction: Why Canada’s Private Label Dog Treat Market Is Booming Private label pet products have exploded across Canada. With over 60% of Canadian households owning pets and the Canadian pet industry valued at over CAD 9 billion in 2024, dog owners are looking for healthy, affordable, and customizable treat options【1】. Retailers and wholesalers who offer private label dog treats are perfectly positioned to meet this growing demand while building brand loyalty and achieving better profit margins. This guide explores how wholesalers, online retailers, and pet specialty stores can tap into the private label dog treats market in Canada—and why now is the perfect time to do so. What Are Private Label Dog Treats? Private label dog treats are products manufactured by a third-party supplier and sold under a retailer’s or distributor’s brand. This model gives wholesalers and retailers the opportunity to: They’re also known as white label dog treats when the base formula is standard but packaging and branding are exclusive to the reseller. Why Private Label Pet Treats Are in High Demand in Canada 1. Health-Conscious Consumers Canadian pet owners increasingly seek treats that are: Treats labeled with “Made in Canada”, sustainably sourced, or human-grade ingredients tend to perform better in premium pet channels【2】. 2. Cost-Effective Branding for Retailers Whether you’re a major chain like Pet Valu or a smaller pet boutique in Vancouver or Toronto, offering private label pet treats means higher margins without the high cost of in-house production. 3. E-commerce Growth Online retailers such as Amazon Canada and Walmart Marketplace are increasingly pushing private label listings. It’s easier than ever to launch your own dog treat brand with contract manufacturing and dropshipping options. Key Market Stats You Should Know (2024–2025) What Types of Dog Treats

Meta Description: Explore the booming 2025 wholesale dog chews market, uncovering trends, consumer demands, and opportunities for retailers and OEMs in the pet treats industry.​ The wholesale dog chews market is experiencing significant growth in 2025, driven by evolving consumer preferences and increasing demand for high-quality pet products. Retailers, distributors, and OEM/ODM clients are seeking innovative solutions to meet these demands. This comprehensive guide delves into the current market landscape, emerging trends, and strategic opportunities in the wholesale dog chews sector.​ Market Overview: A Growing Appetite for Dog Chews The U.S. pet treats market is projected to surpass $7.2 billion in 2025, with a steady compound annual growth rate (CAGR) of around 5–6% . This growth is fueled by factors such as increased pet ownership, humanization of pets, and a focus on pet health and wellness.​packnpride Key Trends Shaping the Market 1. Health and Wellness Focus Pet owners are increasingly seeking treats that offer health benefits, such as dental care, joint support, and digestive health. Functional ingredients like probiotics, glucosamine, and CBD are becoming popular additions to dog chews .​Credence Research+1matchwellpets.com+1matchwellpets.com 2. Natural and Organic Products There’s a growing demand for natural, organic, and grain-free dog chews made with human-grade ingredients. Brands like Tail Bangers are responding by offering gourmet treats without artificial additives .​tailbangerswholesale.com 3. Sustainability and Ethical Sourcing Eco-conscious consumers are driving the need for sustainable packaging and ethically sourced ingredients. Companies are adopting recyclable, compostable, or biodegradable packaging solutions to meet this demand .​packnpridematchwellpets.com+1packnpride+1 4. Customization and Private Labeling Retailers and OEM clients are exploring private label and white label options to differentiate their offerings. Customization allows for unique branding and tailored product lines to meet specific market needs .​wholesalepettreats.com+3matchwellpets.com+3Healthcare for Pets+3Healthcare for Pets Opportunities for Retailers and OEM/ODM Clients 1. Diversifying Product Portfolios By offering a variety of dog chews, including bully sticks, yak cheese chews, and plant-based options, retailers can

The global pet industry is undergoing a transformative phase, driven by shifting consumer behaviors, technological advancements, and sustainability imperatives. Within this landscape, the Pet Treat Original Equipment Manufacturing (OEM) sector is poised for significant growth, fueled by rising pet ownership, premiumization trends, and innovations in product development. This blog explores the key drivers, challenges, and opportunities shaping the pet treat OEM market in 2025 and beyond, leveraging insights from industry reports, trade events, and market dynamics. 1. Market Overview: Growth Projections and Drivers The pet treat market is a subset of the broader pet food industry, which is projected to reach $139.29 billion by 2030, growing at a CAGR of 4.4% 8. While this figure encompasses all pet food categories, treats and snacks are emerging as high-growth segments due to: The OEM model, where third-party manufacturers produce treats under private labels or custom formulations, is gaining traction. This approach allows brands to focus on marketing while leveraging OEM expertise in production, compliance, and scalability. 2. Key Trends Shaping the OEM Landscape A. Sustainability and Eco-Conscious Production Environmental concerns are reshaping supply chains. For instance, the PET (polyethylene terephthalate) market, a critical material for pet treat packaging, is witnessing a shift toward recycled and biodegradable alternatives due to rising crude oil prices and regulatory pressures 23. OEMs are adopting sustainable practices, such as: The 2025 Shenzhen International Pet用品展 (深宠展) highlighted this trend, with exhibitors showcasing eco-friendly products and packaging solutions to meet global buyer demand 45. B. Customization and Innovation Pet owners seek treats tailored to their pets’ dietary needs, allergies, and preferences. OEMs are responding with: At the Shenzhen expo, brands like 中生贝安 and Bokan debuted novel treat formats, including freeze-dried proteins and dental health chews, underscoring the demand for innovation 4. C. Cross-Border E-Commerce and Market Expansion The Fifth Global Pet Industry Cross-Border E-Commerce Trade Fair emphasized the role of platforms like Amazon and TikTok in driving OEM exports, particularly to Southeast Asia and North America 5. Key strategies include: 3. Regional

Tech Integration for Traceability and Customer Engagement The pet food industry is undergoing a technological revolution, with packaging becoming a critical touchpoint for brands to differentiate themselves. By 2025, smart labels and interactive QR codes will dominate as tools for enhancing transparency, sustainability, and consumer loyalty. Below, we dissect these trends across five key dimensions: 1. Smart Labels: Bridging Traceability and Sustainability Smart labels are evolving beyond basic barcodes to integrate IoT sensors, blockchain, and biodegradable materials. These innovations address growing demands for ethical sourcing and environmental responsibility. Key Applications Case Study: Colmar’s Spring Festival QR Codes At the 2025 Colmar Spring Festival, QR codes on event materials provided visitors with real-time updates on schedules, vendor details, and sustainability initiatives 11. Similarly, pet treat brands can use QR codes to showcase ethical sourcing practices, such as partnerships with regenerative farms or carbon-neutral production facilities. 2. Interactive QR Codes: Driving Customer Engagement QR codes are no longer static links—they are gateways to gamified experiences, personalized content, and subscription services. Engagement Strategies 3. Regulatory Compliance and Consumer Trust Stringent regulations (e.g., FDA, AAFCO) and consumer skepticism necessitate verifiable claims. Smart labels and QR codes enable brands to: 4. Sustainability-Driven Design Innovations The push for eco-friendly packaging intersects with smart technology: 5. Challenges and Future Outlook Adoption Barriers 2025 Predictions Conclusion By 2025, pet treat packaging will transcend its traditional role, becoming a dynamic platform for storytelling, compliance, and loyalty. Brands that leverage smart labels and QR codes to prioritize transparency and engagement will dominate markets like Amazon and Walmart, while aligning with the values of eco-conscious consumers. For deeper insights into tech-driven trends, explore innovations showcased at events like the Shenzhen Pet Expo 

IntroductionThe pet industry is booming, with global sales projected to exceed $350 billion by 2030, driven by pet humanization and premiumization trends. Amazon, as the largest e-commerce platform, has become a battleground for pet product sellers. For entrepreneurs and established brands alike, white label dog treats offer a strategic advantage. This blog explores the top benefits of white label dog treats for Amazon sellers, from cost savings to brand-building opportunities, and how partnering with a trusted manufacturer like Matchwellpets.com can unlock growth. 1. What Are White Label Dog Treats? White labeling involves purchasing pre-manufactured products from a supplier (e.g., Matchwellpets.com) and rebranding them under your own label. For Amazon sellers, this means offering high-quality dog treats without the complexities of production, R&D, or regulatory compliance. 2. Benefit 1: Cost Efficiency and Lower Overhead Why It Matters:Launching a private-label product from scratch requires significant investment in facilities, ingredients, and labor. White labeling eliminates these upfront costs. Example: An Amazon seller partnering with a white label manufacturer can launch a product line for 60% less than developing it independently. 3. Benefit 2: Branding Flexibility and Customization Stand Out in a Crowded Market:White labeling allows sellers to create a unique brand identity. Pro Tip: Use Amazon A+ Content to showcase your brand story and differentiate your listings. 4. Benefit 3: Faster Time to Market Speed Is Critical on Amazon:The average product development cycle for pet treats can take 12–18 months. White labeling slashes this timeline. 5. Benefit 4: Access to High-Quality Products Quality Builds Trust:Reputable manufacturers adhere to strict safety and quality standards. 6. Benefit 5: Scalability and Flexibility Grow Without Growing Pains:White labeling adapts to your business needs. 7. Benefit 6: Reduced Risk and Investment Minimize Financial Exposure:Testing new products is risky. White labeling mitigates this. 8. Benefit 7: Focus on Core Competencies Master Marketing, Not Manufacturing:Amazon sellers can allocate resources to growth drivers. 9. Benefit 8: Leveraging Manufacturer Expertise

Meta Description:Discover whether OEM or ODM is best for your pet treat business in 2025. Explore trends, pros/cons, and actionable insights. Partner with MatchWell Pets for tailored solutions. The global pet treats market is exploding. By 2025, it’s projected to hit $50.1 billion, driven by pet humanization, premiumization, and demand for sustainable products (Statista, 2023). For wholesalers, retailers, and entrepreneurs, choosing between OEM (Original Equipment Manufacturing) and ODM (Original Design Manufacturing) could make or break your competitive edge. But which model aligns with your goals? Let’s dive in. Understanding OEM and ODM: What’s the Difference? OEM (Original Equipment Manufacturing) With OEM, you provide the design, recipe, and branding. The manufacturer produces the treats exactly to your specifications. Think of it as a “made-to-order” model. Example:If you want heart-shaped, organic pumpkin dog treats with your logo, an OEM partner like MatchWell Pets will replicate your vision precisely. ODM (Original Design Manufacturing) Here, the manufacturer handles both design and production. They offer pre-developed recipes, packaging, and branding options. You pick a product, add your label, and sell it as your own. Example:A manufacturer might offer a best-selling grain-free salmon cat treat. You rebrand it as “Whisker Wellness” and sell it under your label. Key Differences at a Glance Factor OEM ODM Customization Full control over design and formula Limited to existing templates Time-to-Market Longer (6–12+ months) Faster (4–8 weeks) Cost Higher (R&D, molds, testing) Lower (shared resources) Risk Higher (you own the IP) Lower (manufacturer assumes most) Scalability Ideal for large orders Flexible for small batches Trends Shaping Pet Treats in 2025 To decide between OEM and ODM, you must understand where the market is headed: 1. Sustainability Rules 67% of pet owners prefer eco-friendly packaging (Nielsen, 2023). OEM allows full control over biodegradable materials, while ODM may limit options. 2. Personalization is King Customized treats (e.g., CBD-infused, breed-specific) are booming. OEM excels here, but some ODMs now offer modular recipes. 3. Direct-to-Consumer (DTC) Growth DTC pet brands grew by 300% since 2020

Humanization of Pets As pets are increasingly viewed as integral family members, their diets have started mirroring human food trends. Pet treats inspired by human culinary trends, such as gourmet snacks, artisanal ingredients, and specialty flavors, are capturing significant market share. Examples include pumpkin spice biscuits, grain-free snacks, or even treats that mimic popular human snacks, appealing directly to pet owners who desire relatable and appealing products for their beloved pets. Sustainability and Ethical Practices Consumers today prioritize ethical sourcing and sustainability. Treats that are transparent about their sourcing, use sustainable packaging, and have ethical certifications (e.g., cruelty-free, organic) have a distinct market advantage. Pet owners feel a greater connection with brands that align with their personal values, making these ethical treats particularly appealing. Innovative Formats and Textures Freeze-Dried and Air-Dried Treats Freeze-dried and air-dried treats are rapidly gaining market share due to their ability to retain nutritional benefits while being shelf-stable. These formats cater to health-conscious consumers looking for minimally processed snacks. Freeze-dried treats particularly attract attention as they preserve the flavor and nutrients of raw ingredients, making them highly appealing to pets. Chewable Supplements Chewable supplements provide an enjoyable method for pets to consume essential vitamins and minerals. By integrating supplements into treats, manufacturers create dual-purpose products—nutrition and enjoyment in one convenient package. These treats can target specific needs, such as joint health, skin and coat enhancement, or calming effects. Unique Shapes and Textures Novel Shapes for Engagement Traditional bone-shaped biscuits have given way to creatively shaped treats such as stars, animals, or customized shapes. Unique shapes can significantly enhance product differentiation, making treats more visually appealing to pet owners and pets alike. OEM clients benefit greatly from this level of customization, offering distinctive, brand-aligned products. Varied Textures for Diverse Preferences Texture plays a significant role in pet palatability and dental health. Emerging textures such as crunchy exteriors with soft interiors, air-puffed bites,

Los premios para gatos se han convertido en un segmento esencial en el mercado de mascotas, impulsado por propietarios que buscan mimar a sus compañeros felinos con experiencias sabrosas y nutritivas. A diferencia de los premios para perros, los gatos tienen un paladar particularmente exigente, haciendo indispensable desarrollar sabores y texturas únicas para satisfacer sus preferencias específicas. En este artículo exploramos cómo las formulaciones innovadoras y sabores originales están transformando el mundo de los premios privados para gatos. ¿Por qué son diferentes los premios para gatos? A primera vista, podría parecer que los premios para gatos y perros son similares, pero nada podría estar más lejos de la realidad. Los gatos son más sensibles a ciertos sabores, texturas y aromas. Por ejemplo, los gatos tienen una preferencia natural por alimentos con alto contenido en proteínas y sabores intensos, especialmente de origen animal. Según estudios recientes de la American Pet Products Association (APPA, 2025), aproximadamente el 68% de los dueños de gatos afirman que sus mascotas son muy selectivas con los alimentos que consumen. Esto obliga a fabricantes y mayoristas a buscar constantemente nuevas fórmulas y sabores capaces de captar su atención. Tendencias emergentes en sabores y formulaciones 1. Sabores exóticos y gourmet Los sabores exóticos como salmón salvaje con arándanos, pato con calabaza o incluso atún con mango han irrumpido con fuerza en el mercado privado de premios para gatos. Estos sabores no solo aportan novedad, sino también beneficios nutricionales adicionales. Según Mintel (2025), el 43% de los dueños de gatos busca regularmente nuevos sabores que despierten el interés de sus mascotas. Marcas privadas como Pack’n Pride están capitalizando esta tendencia con innovadoras líneas que combinan ingredientes exóticos y altamente palatables. Texturas adaptadas al paladar felino La textura es clave para captar el interés de un gato. Las texturas crujientes, suaves, o incluso masticables pueden determinar si un gato acepta o rechaza un premio. Los

Cat treat formulations have come a long way from the days of basic fish-flavored crackers. With pet parents investing more time and money into their feline companions’ well-being, the demand for creative, high-quality, and nutritionally beneficial cat treats is skyrocketing. Now, more than ever, brands and manufacturers are looking into unique flavor profiles, healthier ingredient options, and novel formulations that cater specifically to the nuanced taste preferences of cats. Whether you are a wholesaler seeking product differentiation or an OEM/ODM customer formulating your own treat line, staying abreast of these trends is crucial. In this blog post, we will explore the fascinating world of innovative flavors and formulations in private label cat treats, unravel why cat treat palatability differs from dog treats, and discuss how this understanding can translate into better market performance. We’ll also take a glimpse at some real-time data on market growth and consumer preferences, discuss the importance of textures, and delve into advanced formulations that prioritize nutrition alongside taste. By the end of this article, you’ll have a comprehensive overview of the cat treat landscape, from trending flavors to cutting-edge product designs—all with the goal of boosting your brand’s visibility, drawing more traffic, and attracting potential buyers. 1. Why Cat Treats Differ from Dog Treats Many people assume that the same product development approaches for dog treats can be replicated for cats. While it’s true that both are carnivorous animals who enjoy meat-based goodies, the similarities often end there. Cats are obligate carnivores, meaning their diet heavily relies on proteins from animal sources. Additionally, cats can be notoriously finicky eaters, often reacting strongly to textures and scents. Developing cat treats, therefore, requires a targeted strategy focusing on flavors, textures, and nutritional balances that align with feline physiology, not just general pet preferences. 2. The Rise of Innovative Flavors: A Closer Look at Market Trends As the global pet treat market matures,

Meta Description Discover how private label cat wet food can boost your pet business, attract discerning cat owners, and align with consumer trends in this in-depth, market-savvy guide for wholesalers. Private label cat wet food has surged in popularity over the last few years, creating a profitable avenue for pet-focused businesses looking to diversify their product offerings. Whether you are an online seller, a major supermarket buyer, or an OEM/ODM customer with a custom formula in mind, the growing demand for high-quality cat food makes this niche an excellent target. In this article, we will take an in-depth look at the private label cat wet food market, examine real-time industry data, highlight consumer preferences, and walk you through the key steps to launching your own cat wet food line. Along the way, we will also share insights on relevant keywords—like wholesale pet treats, wholesale dog treats, wholesale cat treats, private label pet treats, and white label dog treats—to help you develop a more comprehensive product portfolio. Ready to dive in? Let’s explore the possibilities and potential profits that come with private label cat wet food. 1. Understanding Private Label Cat Wet Food Private labeling means you, as a business, partner with a manufacturer to produce cat wet food that carries your brand name. This approach not only reduces the complexities of developing your own manufacturing facilities but also allows you to customize product formulations and packaging. When a retailer, wholesaler, or online marketplace offers private label cat wet food, they gain flexibility in pricing, positioning, and branding strategies. Many pet-oriented businesses now see private label products as a way to differentiate themselves in a crowded market. The freedom to set unique brand messaging, packaging design, and ingredient sourcing criteria is invaluable—especially when you want to tailor products to specific customer demographics. Additionally, a private label arrangement offers: 2. Why Cat Owners are Flocking to Wet

In recent years, the demand for wholesale pet treats, especially for wholesale dog treats and wholesale cat treats, has witnessed significant growth. Industry projections suggest that this trend will continue well into 2025 and beyond, primarily driven by evolving consumer preferences, a surge in pet adoption during global events, and an increasing appetite for quality, value-driven pet treats. Whether you’re a small-scale pet store owner, an online retailer on Amazon, or a large supermarket chain, the quest for the best bulk pet treat suppliers can make or break your pet product offerings. In this post, we’ll dive deep into the latest data on the pet treat market, highlight top suppliers in 2025, and explore crucial factors you should consider when partnering with a private label pet treats or white label dog treats manufacturer. By the end, you’ll gain practical insights to help you source high-quality products that meet your customers’ needs and align with your brand objectives. Meta Description (30 words) Discover the top bulk pet treat suppliers in 2025. Explore market trends, real-time data, and insights on private label and white label dog treats for your wholesale business needs. Understanding the Pet Treat Market in 2025 Over the past decade, the pet food and treats industry has been on a steady climb. The American Pet Products Association (APPA) and other research bodies like Grand View Research have reported consistent year-over-year growth, especially in segments catering to specialized diets (e.g., grain-free, high-protein, organic). The global market for pet treats—encompassing dog, cat, and specialty pet treats—has expanded rapidly thanks to: Real-Time Market Data and Industry Insights As of early 2025, real-time data from Statista and the Pet Food Industry indicates: Given these statistics, it’s no surprise that wholesalers, retailers, and businesses with OEM/ODM requirements are actively scouting for reliable, high-quality bulk suppliers. Key Factors to Consider When Choosing a Bulk Pet Treat Supplier Selecting a reliable

In today’s pet food market, pet owners are becoming increasingly aware of the benefits of raw food diets for their furry friends. Whether you’re a wholesaler, retailer, or OEM/ODM manufacturer, capitalizing on the demand for healthy freeze-dried raw pet food and treats is a savvy business move. Freeze-dried pet food is seen as a high-quality alternative that retains more nutrients and natural flavors compared to traditional cooking methods. In this blog, we’ll explore the growing trend of healthy freeze-dried raw pet food and treats, why they’re in high demand, and how wholesalers and retailers can profit from this emerging market. Why Freeze Dried Raw Pet Food & Treats? Before diving into the business side, it’s essential to understand why freeze-dried raw pet food and treats are gaining popularity. Raw diets for pets have long been lauded for their natural, nutrient-rich benefits. However, the challenges of storing and serving raw food have limited its accessibility to many pet owners. Freeze-drying offers a convenient solution. Benefits of Freeze-Dried Raw Pet Food: The Growing Trend in Pet Food: Raw, Healthy, and Freeze-Dried The demand for natural, healthy pet food is expanding rapidly, with pet owners more invested than ever in the well-being of their pets. According to a recent report by Grand View Research, the global pet food market size was valued at USD 23.07 billion in 2022 and is expected to grow at a CAGR of 5.6% from 2023 to 2030. Within this broader market, raw pet food is expected to make up an increasing portion of the market share, driven by pet owners’ desire for healthier, more natural options. The rise in demand for freeze-dried raw food can be attributed to several factors: Why Wholesale Freeze-Dried Raw Pet Food & Treats? For wholesalers, the rise of freeze-dried raw pet food and treats represents a profitable opportunity to tap into a growing market. Offering these products in

When considering how to expand your pet treat offerings or launch a new product line, many businesses face a crucial decision: Should you go for private labeling or white labeling? Both options provide opportunities to sell branded pet treats without manufacturing everything yourself. However, they come with different levels of customization, cost, and control. Understanding the differences between private label and white label pet treats can help you make an informed decision that aligns with your business goals. In this blog, we will break down the key differences between private label and white label pet treats, outline the pros and cons of each, and help you determine which option is best for your business. Whether you’re a wholesaler, distributor, or OEM/ODM customer, this guide will give you the insights you need to make the best choice. Meta Description: Compare private label and white label pet treats. Understand which option is best for your business, whether you’re a wholesaler or pet treat manufacturer. Learn more at Matchwell Pets. What is Private Label Pet Treats? Private label products are goods produced by one company and sold under another company’s brand name. In the context of pet treats, private labeling allows you to create a fully customized product, often with the ability to adjust ingredients, packaging, and even the formulation itself. When you choose private labeling, you’re in control of the product’s identity, which can help build brand loyalty and recognition. Advantages of Private Label Pet Treats Disadvantages of Private Label Pet Treats What is White Label Pet Treats? White label products, on the other hand, are pre-manufactured by a supplier and simply branded with your company’s name and logo. In essence, you are purchasing an existing product and reselling it under your brand. White labeling offers less customization compared to private labeling, but it comes with the advantage of faster market entry and lower costs. Advantages of