In recent years, the demand for wholesale pet treats, especially for wholesale dog treats and wholesale cat treats, has witnessed significant growth. Industry projections suggest that this trend will continue well into 2025 and beyond, primarily driven by evolving consumer preferences, a surge in pet adoption during global events, and an increasing appetite for quality, value-driven pet treats. Whether you’re a small-scale pet store owner, an online retailer on Amazon, or a large supermarket chain, the quest for the best bulk pet treat suppliers can make or break your pet product offerings.
In this post, we’ll dive deep into the latest data on the pet treat market, highlight top suppliers in 2025, and explore crucial factors you should consider when partnering with a private label pet treats or white label dog treats manufacturer. By the end, you’ll gain practical insights to help you source high-quality products that meet your customers’ needs and align with your brand objectives.
Meta Description (30 words)
Discover the top bulk pet treat suppliers in 2025. Explore market trends, real-time data, and insights on private label and white label dog treats for your wholesale business needs.
Understanding the Pet Treat Market in 2025
Over the past decade, the pet food and treats industry has been on a steady climb. The American Pet Products Association (APPA) and other research bodies like Grand View Research have reported consistent year-over-year growth, especially in segments catering to specialized diets (e.g., grain-free, high-protein, organic). The global market for pet treats—encompassing dog, cat, and specialty pet treats—has expanded rapidly thanks to:
- Rising Pet Ownership: A surge in pet adoptions has been observed in the wake of global events in 2020–2021. This has spilled over into 2025, as new pet parents continue to invest in premium dietary solutions for their companions.
- Humanization of Pets: As people continue to treat pets like family members, demand for high-quality, safe, and nutritious treats has soared. Many owners now read labels, check certification standards, and look for sustainable packaging.
- Increased Online Retail: Platforms like Amazon and other e-commerce channels have provided a massive avenue for small-scale entrants and niche manufacturers to reach larger audiences, further fueling demand.
- Private Label and White Label Expansion: Retailers and entrepreneurs are increasingly leveraging private label pet treats to differentiate themselves with unique branding or formulas that cater to specific market segments.
Real-Time Market Data and Industry Insights
As of early 2025, real-time data from Statista and the Pet Food Industry indicates:
- Global Pet Food Market Value: Exceeding USD 100 billion in 2024, with projections suggesting it could top USD 115 billion by 2026 if the current growth rate of around 5–6% holds steady.
- Pet Treat Segment Growth: The pet treat category alone has seen an annual growth rate of approximately 7–8%, outpacing the broader pet food segment.
- Dog Treat Dominance: Dog treats remain the largest sub-segment, but cat treats have been closing the gap, reflecting a significant uptick in cat ownership.
- Focus on Quality and Safety: Consumers prioritize product safety, sourcing transparency, and nutritional value. This has led to increasing demand for suppliers that undergo third-party testing and carry recognized quality certifications.
Given these statistics, it’s no surprise that wholesalers, retailers, and businesses with OEM/ODM requirements are actively scouting for reliable, high-quality bulk suppliers.
Key Factors to Consider When Choosing a Bulk Pet Treat Supplier
Selecting a reliable partner for your wholesale or private label pet treats is a multi-faceted process. Here are some critical factors to weigh:
- Certification and Compliance
- Food Safety Management Systems: Look for certifications like the British Retail Consortium (BRC), International Featured Standards (IFS), and other recognized authorities like SQF or FSSC 22000.
- Sourcing Standards: Confirm that the supplier’s raw materials (meat, grains, additives) meet local and international safety standards, including checks on pesticide residues, veterinary drug residues, heavy metals, and more.
- Quality Control Processes
- Ensure there’s a comprehensive inspection protocol at each production stage.
- Ask about third-party laboratory testing for nutritional markers and contaminants.
- Flexibility and Customization
- Does the supplier offer private label or white label dog treats?
- Can they adapt formulas to your brand’s nutritional requirements, flavor preferences, or specific health-focused claims (e.g., “grain-free,” “high-protein,” “limited-ingredient”)?
- Production Capacity and Lead Times
- Evaluate whether the supplier can handle your volume, especially during peak seasons.
- Clarify shipping times, minimum order quantities (MOQs), and average turnaround.
- Pricing and Payment Terms
- Compare costs across multiple suppliers, factoring in quality, shipping, and potential customs expenses.
- Look out for flexible payment terms or bulk discounts.
- Sustainability and Ethical Practices
- Eco-conscious consumers appreciate brands that prioritize sustainable sourcing and packaging.
- Inquire about the supplier’s environmental commitments and sourcing transparency.
- Customer Support and Communication
- A responsive and knowledgeable sales or customer support team can significantly streamline your business operations.
- Check the supplier’s communication channels: email, phone, chat, or a dedicated account manager.
Top Bulk Pet Treat Suppliers in 2025
Below, we’ve categorized top pet treat suppliers and manufacturers into three main groups. This list is based on industry reputation, compliance certifications, and the diversity of product portfolios.
1. Global Giants
These companies are known worldwide and operate massive production facilities with broad distribution networks.
- Mars Petcare
- Key Offerings: Brands like Pedigree, Whiskas, and Temptations under their portfolio.
- Why Consider Them: Unparalleled brand recognition, extensive R&D resources, and robust global supply chains.
- Drawbacks: Typically focus on established brand lines, making it harder to secure custom or private label deals at smaller MOQs.
- Nestlé Purina PetCare
- Key Offerings: Well-known for Purina, Fancy Feast, Friskies, etc.
- Why Consider Them: High consumer trust, advanced nutritional research, and widely available distribution.
- Drawbacks: Larger MOQs for private labeling and less flexibility in customization.
- Hill’s Pet Nutrition
- Key Offerings: Specialized prescription diets and science-based formulations.
- Why Consider Them: Stellar reputation among veterinarians, strong product safety record.
- Drawbacks: Primarily focused on specialized diets rather than mainstream treats.
2. Mid-Sized and Specialized Brands
These are companies that have carved out a niche in the pet treat sector, often emphasizing premium ingredients, sustainability, or novel proteins.
- Zuke’s
- Focus: Natural dog treats with minimal ingredients.
- Edge: Known for healthy training treats with a loyal following.
- Considerations: Limited product range compared to larger competitors, but a strong brand identity.
- Blue Buffalo (General Mills)
- Focus: Natural, holistic approach to pet nutrition.
- Edge: Recognizable brand with specialized lines like Wilderness (grain-free).
- Considerations: Private label or large-scale OEM might be more challenging.
- Diamond Pet Foods
- Focus: Value-oriented, wide range of formulas.
- Edge: Offers co-packing services for numerous brands.
- Considerations: Past product recalls require due diligence on current quality standards.
3. Private Label & White Label Specialists
As demand for private label pet treats skyrockets, some manufacturers specialize in OEM/ODM solutions, offering everything from recipe development to packaging design. These can be ideal for small businesses and large retailers aiming to differentiate themselves.
- Matchwell (China)
- Website: https://matchwellpets.com
- Focus: B2B, OEM & ODM pet treats, including wholesale dog treats, wholesale cat treats, freeze-dried meats, and more.
- Key Strengths:
- Over 31 national patents, plus certifications like BRC, IFS, FSSC 22000.
- Strong ties with third-party labs (Intertek, SGS, CIQ) for extensive testing.
- Rigorous three-step inspection (raw materials, production, third-party examination).
- Ability to customize and scale, making them an excellent candidate for private label and white label dog treats.
- Considerations:
- Being based in China, importers should evaluate shipping timelines and any regional regulatory nuances. However, Matchwell’s compliance track record and certifications mitigate many concerns.
- Regal Pet Foods
- Location: Typically North America-based.
- Focus: Boutique approach; offers specialized, small-batch treat options.
- Edge: Highly flexible with recipe customization, suitable for niche, premium brands.
- Considerations: Smaller production capacity might impact lead times for very large orders.
- PetTreat OEM Solutions
- Location: Europe-based manufacturer known for fish-based treats.
- Edge: EU regulations mandate stringent quality checks; ideal for brands targeting the European market.
- Considerations: Possible higher cost due to stringent EU compliance and shipping logistics.
When you weigh all these options, it becomes clear that the best bulk pet treat supplier for your business depends heavily on factors such as product type, desired certifications, budget, and target market.
Emerging Trends in Bulk Pet Treats
Staying ahead of market trends helps you select suppliers who can deliver on emerging consumer demands. Here’s what’s on the horizon:
- Sustainable and Eco-Friendly Packaging
- As environmental awareness grows, businesses are opting for recyclable, compostable, or biodegradable packaging solutions.
- Expect suppliers to offer more Earth-friendly materials as part of their standard offering.
- Functional Ingredients
- Treats fortified with supplements like probiotics, glucosamine, or CBD are rapidly gaining traction.
- Many pet owners now seek snacks that do more than just satisfy hunger—treats that improve coat health, joint mobility, or digestion.
- Alternative Proteins and Novel Flavors
- Insect-based proteins (like mealworms) and plant-based treats are on the rise, reflecting shifts in sustainability and dietary trends.
- Novel flavors from duck to rabbit or even exotic fish are becoming mainstream.
- Grain-Free and Allergen-Friendly Options
- While grain-free diets have faced scrutiny, the demand for specialized or limited-ingredient treats for allergy-prone pets remains robust.
- Suppliers often highlight single-protein-source treats to cater to pets with sensitivities.
- Direct-to-Consumer Expansion
- Even large brands and suppliers are exploring direct-to-consumer channels, creating monthly subscription boxes or seasonal treat bundles.
- Wholesale partners should look for ways to stand out—consider unique product selections or exclusive partnerships.
Future Outlook and Opportunities
The pet treats market in 2025 is brimming with opportunities, especially for:
- Customization and Branding: Private label and white label solutions will continue to expand, giving entrepreneurs and established retailers a cost-effective path to differentiation.
- Health-Focused Segments: As more pet parents prioritize wellness, expect an uptick in demand for organic, non-GMO, hypoallergenic, and diet-specific treats.
- Subscription-Based Models: There’s ample room for growth in curated treat boxes and specialized monthly shipments, an area that can thrive with reliable bulk sourcing.
According to estimates from Grand View Research (2024), the overall pet treats sector could see a compound annual growth rate (CAGR) of nearly 7.5%, putting it ahead of traditional pet food segments. This bodes well for retailers looking to expand their treat offerings and partner with forward-thinking manufacturers.
Conclusion and Key Takeaways
Choosing the right wholesale pet treats supplier in 2025 requires balancing quality, price, customization, and reliability. As pet owners become more discerning about ingredient sources, safety standards, and brand transparency, manufacturers must keep pace with rigorous testing and certification protocols.
- Global giants like Mars and Nestlé Purina offer brand power but may have limited flexibility for custom private label lines.
- Mid-sized specialists provide unique product offerings—often focusing on premium ingredients and sustainable practices.
- Private label OEM/ODM manufacturers such as Matchwell excel at customization and can quickly pivot to new market trends.
By understanding the market landscape, staying updated on real-time data, and aligning with a supplier that resonates with your brand values, you position your business to capture a slice of a rapidly growing pet treats market.
